Seagull TV

How to bring an iconic “place” brand to life, while increasing visitor dwell time and enjoyment in a public space? Seagull TV at Fed Square was the creative answer to this challenge; an ever evolving interactive experience, activating the impressive Big Screen as a part of the Fed Square #Kaleidosquare summer program.

The seagull has become the “tongue in cheek” mascot of Fed Square and features heavily in all their comms. Seagull TV has brought it to a new level, as a fun and creative place-making experience that tells the story of Fed Square and Melbourne through the eyes of the cheeky seagulls!

Seagull TV invites visitors into the world of Gull-O-vision, featuring; an immersive interactive experience that turns visitors into seagulls, gesture driven AR games and the hottest new music from the avian "Buoy Band" sensation GULL5 and more.

In Live Reflections, players are transformed into seagulls on screen, and can wander around the game space to unlock hidden actions, like eating food, spinning decks at the DJ booth, diving off a dive-board or even peeing in the pool!

'Seagull Sessions' experience brings the best of the best of seagull music to the masses, such as the avian buoy band sensation GULL5’s hit song 'Relationchip', which has been written as a love song to Melbourne.

The entire activation is played in real time; experiences presented with accurate day and night cycle, live weather effects and procedurally created content based on actual events in the square, resulting in a "living" experience that is never the same or boring however many times you see it.

See the activation in action in Fed Square

Watch GULL5 perform RELATIONCHIP